Pets.com is only the latest venture to be spun out of McLemore’s Internet e-commerce incubator WebMagic. Previously, McLemore helped launch Toys.com which eventually merged with eToys. . . . Other WebMagic spin-offs have included Sports.com and Cooking.com.
Pets.com, created by the same Pasadena, Calif., Web developer [WebMagic, Inc.] that conceived of Toys.com and Cooking.com, opened Nov. 4 with a 10,000 item store and message forums on everything from why cats play with their food to how to