Pets.com hails from rather humble beginnings, when in 1994, a savvy 31-year-old entrepreneur, Greg McLemore, registered this first-tier domain name. Not until 1998 did McLemore’s Web design firm, WebMagic, launch Pets.com, incorporating content, community, and commerce. . . . Pets.com
Pets.com’s investments from Amazon and Hummer Winblad put the 5-month-old pet content, commerce and community site well ahead of its two major rivals. . . . Incubated at WebMagic, McLemore’s Pasadena Web developer company, Pets.com features a 10,000-item online store.
Pets.com is only the latest venture to be spun out of McLemore’s Internet e-commerce incubator WebMagic. Previously, McLemore helped launch Toys.com which eventually merged with eToys. . . . Other WebMagic spin-offs have included Sports.com and Cooking.com.
[Mark] Woodsmall . . . works as Pet Lawyer for Pets.com, one of several Web sites created by WebMagic. . . . Visit Pets.com this month and the legal center features topics such as ‘dogs trespassing,’ ‘breeder responsibilities,’ ‘pet visitation
Pets.com, created by the same Pasadena, Calif., Web developer [WebMagic, Inc.] that conceived of Toys.com and Cooking.com, opened Nov. 4 with a 10,000 item store and message forums on everything from why cats play with their food to how to