During this time, the business-to-business phase of the Internet craze was developing. The B2B businesses tended to have twice as many stupid competitors as the Internet retailers experienced. As such, we were one of the few top-tier Internet development houses that did not launch pre-IPO B2B plays.
- Spun off in 1998, WebMagic’s Cooking.com was envisioned as a comprehensive online portal for kitchen enthusiasts and culinary professionals.
- Following the success of Toys.com, WebMagic’s Sports.com was designed to be a sports fan’s paradise, with scores, news and more. It was acquired in 1998 by CBS SportsLine.
- Poised to capitalize on the exploding success of online auctions, WebMagic’s Auctions.com was envisioned as a sleek resource for buyers and sellers. It was acquired in 1998 by Auction Universe.
- WebMagic’s Collectibles.com was intended to be the leading Web site for high-quality items — everything from fine jewelry to rare coins. It was acquired in 1998 by Shop At Home.
- Acquired by Siebel Systems in 1998, WebMagic’s Sales.com was designed to be a comprehensive resource for sales professionals.
World Wide Web Organization
- Created in early 1994 by WebMagic in conjunction with Cisco Systems and ADC Kentrox, the World Wide Web Organization (Web.org) provided a rich guide to the Web and its resources, plus the monthly Webby awards to spotlight online innovation. Web.org was decommissioned in 1997.