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The Industry Standard

Pets.com’s investments from Amazon and Hummer Winblad put the 5-month-old pet content, commerce and community site well ahead of its two major rivals. . . . Incubated at WebMagic, McLemore’s Pasadena Web developer company, Pets.com features a 10,000-item online store.

Fox News

‘We invest only in companies that share our passion for commerce. Pets.com has a leading market position, and its proven management team is dedicated to a great customer experience,’ said Jeff Bezos, Amazon.com’s founder and chief executive officer.

CNET News.com

Expanding its retail scope, Amazon.com has invested in start-up Pets.com. . . . Pets.com, founded in 1998 by Greg McLemore and Eva Woodsmall, specializes in popular and rare pet accessories, products and food for all types of animals.

ECommerce Times

The purchase of the stake in Pets.com, which sells pet products including food, health aids, grooming devices, feeders and furniture, is just Amazon.com’s latest move to branch out into other categories.

San Francisco Business Times

Pets.com is only the latest venture to be spun out of McLemore’s Internet e-commerce incubator WebMagic. Previously, McLemore helped launch Toys.com which eventually merged with eToys. . . . Other WebMagic spin-offs have included Sports.com and Cooking.com.

The Industry Standard

Former Reel.com CEO Goes to the Dogs — Pets.com founder Greg McLemore says the company had been looking for a CEO since the fall and was happy that it could attract [Julie] Wainwright [former Reel.com CEO] and hire her on such short notice.

New York Daily News

The trick is to find the first site with information about your interest. . . . http://www.dogs.com/ brought up the http://www.pets.com . . . WebMagic site. Three links from here brought up a search engine that listed dog breeders — Voila!