has new CEO Julie Wainwright to thank for today’s announcement that and venture capital firm Hummer Winblad have together taken a 50% stake in the online pet supply retailer, which launched in November 1998.

San Jose Mercury News

McLemore declined [to sell WebMagic’s business]. Within days, the founder scored a $10 million investment deal led by the VC firm Hummer Winblad…

NBC Nightly News

WebMagic CEO Greg McLemore speaks on the NBC Nightly News correctly predicting the upcoming demise of hundreds of Internet companies while would survive.

Business Wire today announced that it has completed an initial public offering of 7,500,000 shares of common stock at an offering price of $11 per share. The shares commenced trading today on Nasdaq under the symbol IPET.

Raging Bull hails from rather humble beginnings, when in 1994, a savvy 31-year-old entrepreneur, Greg McLemore, registered this first-tier domain name. Not until 1998 did McLemore’s Web design firm, WebMagic, launch, incorporating content, community, and commerce. . . . was not McLemore’s or WebMagic’s first claim to fame. His Web design firm has been moving behind the scenes for quite some time, having the presence of mind early on to snap up other high-profile domains. In fact, it was that first spelled success for McLemore.

Business Wire today announced that it has put up for auction an authentic Sock Puppet on Auctions. Direct from’s recent Super Bowl commercial shoot, the genuine Sock Puppet, one of only a few originals, is available for bidding beginning today through February 3. All proceeds from the sale of the Sock Puppet will go to Pets.commitment,’s philanthropic program.

Electronics giant Panasonic will hatch a new business incubator Thursday, the latest in a line of companies to help foster the growth of Internet and e-commerce startups.

The boom in e-commerce — and the demand for its stocks — has led to a rush to get in on the base floor of e-commerce opportunities.

New (incubator) companies join old hats such as WebMagic, which launched


The Internet is everywhere, even on TV . . . uses its ‘puppet spokes-dog thing’ to chat with pooches in parking lots and sing the site’s praises wherever pets play.


The San Francisco-based has the great advantage of being backed by online powerhouse . . . ‘Pets products seems like a pretty homespun industry,’ says chief executive Julie Wainwright. ‘When people saw the size of this market, they were blown away.’


Greg McLemore, a 31-year old entrepreneur from Pasadena, California, registered the address and launched the site as an online community for pet owners.