The Internet is everywhere, even on TV . . . www.pets.com uses its ‘puppet spokes-dog thing’ to chat with pooches in parking lots and sing the site’s praises wherever pets play.
Pets.com seeks to sell everything your pet pines for. . . . But unlike its competitors, Pets.com has a formidable foe on its leash: Amazon.com. . . . Back in 1994, of course, the online pet market looked comparatively tranquil.
Greg McLemore, a 31-year old entrepreneur from Pasadena, California, registered the Pets.com address and launched the site as an online community for pet owners.