The Internet is everywhere, even on TV . . . uses its ‘puppet spokes-dog thing’ to chat with pooches in parking lots and sing the site’s praises wherever pets play.

Newsweek seeks to sell everything your pet pines for. . . . But unlike its competitors, has a formidable foe on its leash: . . . Back in 1994, of course, the online pet market looked comparatively tranquil. That’s when Greg McLemore . . . registered the address and launched the site.