Electronics giant Panasonic will hatch a new business incubator Thursday, the latest in a line of companies to help foster the growth of Internet and e-commerce startups.

The boom in e-commerce — and the demand for its stocks — has led to a rush to get in on the base floor of e-commerce opportunities.

New (incubator) companies join old hats such as WebMagic, which launched


The Internet is everywhere, even on TV . . . uses its ‘puppet spokes-dog thing’ to chat with pooches in parking lots and sing the site’s praises wherever pets play.


The San Francisco-based has the great advantage of being backed by online powerhouse . . . ‘Pets products seems like a pretty homespun industry,’ says chief executive Julie Wainwright. ‘When people saw the size of this market, they were blown away.’


Greg McLemore, a 31-year old entrepreneur from Pasadena, California, registered the address and launched the site as an online community for pet owners.

Newsweek seeks to sell everything your pet pines for. . . . But unlike its competitors, has a formidable foe on its leash: . . . Back in 1994, of course, the online pet market looked comparatively tranquil. That’s when Greg McLemore . . . registered the address and launched the site.

Yahoo! Finance

‘We are running hard and fast to make the best possible customer experience, from product selection to customer service,” said Julie Wainwright, chief executive officer of “This significant investment [from and Hummer Winblad] allows us to support our plans to build an enduring, customer-focused company.”

Inter@ctive Week

Customer service, a factor that helped distinguish one of its investors,, is also key, with planning to fulfill all orders from its warehouses starting in June.

U.S. News and World Report

In Silicon Valley, entrepreneurs are buzzing about pets. ‘It’s one of the last great consumer spaces for the Internet left to address,’ declares Julie Wainwright, who runs the newly launched

Pet Product News

Newcomer . . . has positioned itself as a strong contender with some 10,000 pet items for sale, content that includes an online lawyer and an anchor position on America Online, according to McLemore.

Amazon agreed to buy 50 percent of closely held