buys 50 pct stake in cyber petstore —’s pet products and services include ferret hammocks, pet foods and help in locating pet-friendly hotels.

Expanding its retail scope, has invested in start-up . . ., founded in 1998 by Greg McLemore and Eva Woodsmall, specializes in popular and rare pet accessories, products and food for all types of animals.

The purchase of the stake in, which sells pet products including food, health aids, grooming devices, feeders and furniture, is just’s latest move to branch out into other categories.

Ms. Wainwright left last month to become chief executive of, an online peddler of pet supplies. is only the latest venture to be spun out of McLemore’s Internet e-commerce incubator WebMagic. Previously, McLemore helped launch which eventually merged with eToys. . . . Other WebMagic spin-offs have included and

. . . former CEO of decided Thursday to join . . . a Pasadena-based online retailer. . . . First on Ms. Wainwright’s mind is finding space in San Francisco or the East Bay; some [team members] will relocate from Pasadena.

Former CEO Goes to the Dogs — founder Greg McLemore says the company had been looking for a CEO since the fall and was happy that it could attract [Julie] Wainwright [former CEO] and hire her on such short notice.

The trick is to find the first site with information about your interest. . . . brought up the . . . WebMagic site. Three links from here brought up a search engine that listed dog breeders — Voila!

Greg McLemore, 30 . . . scuttled plans to attend graduate school in order to create the electronic retailer, which he sold last spring to No.1 rival Inc.

[Mark] Woodsmall . . . works as Pet Lawyer for, one of several Web sites created by WebMagic. . . . Visit this month and the legal center features topics such as ‘dogs trespassing,’ ‘breeder responsibilities,’ ‘pet visitation rights,’ and ‘the barking dog.’