Winter 1999 Special Issue

Greg McLemore is president and CEO of WebMagic Inc., an incubator based in Pasadena, Calif., that dreams up — and finds funding for — Internet ventures. McLemore was the force behind Toys.com (which was acquired by eToys in 1998) and Pets.com, the online category leader for pet products, information and services. McLemore started his first business, in retail computer supplies, when he was just 14 years old.

Pets.com, created by the same Pasadena, Calif., Web developer [WebMagic, Inc.] that conceived of Toys.com and Cooking.com, opened Nov. 4 with a 10,000 item store and message forums on everything from why cats play with their food to how to keep fish tanks clean.

This week marks the launch of Pets.com, one of the most ambitious online commercial pet sites to date. . . . Pets.com is the latest brainchild of WebMagic, a Pasadena, Calif., Web developer run by Greg McLemore.

For those with children, Toys.com charts the availability of the season’s hottest playthings and lists cool stocking stuffers for under $10.

Check out Toys.com, the online superstore for toys.

At WebMagic’s Toys.com . . . find shopping hints and buying guides designed to make it easier to find the perfect gift for a child among the dizzying array of products sold.

Several (toy) companies have launched on the Web in the past year, from Internet-only resellers such as eToys Inc. and WebMagic’s Toys.com to well-known retailers such as FAO Schwarz.

A subsidiary of WebMagic, an Altadena, Calif.-based Web design firm, www.toys.com was launched in December 1996. Since then, toy-curious Web surfers from over 108 nations have stopped by to take a look around.

Web Watch Chart Editor’s Pick — Touting the site as the ‘Internet’s largest online toy store,’ Toys.com’s major coup was scoring the domain name. This Web-only vendor . . . provides pages and pages of the hot toys.