Inc. Technology

Winter 1999 Special Issue

Greg McLemore is president and CEO of WebMagic Inc., an incubator based in Pasadena, Calif., that dreams up — and finds funding for — Internet ventures. McLemore was the force behind Toys.com (which was acquired by eToys in 1998) and Pets.com, the online category leader for pet products, information and services. McLemore started his first business, in retail computer supplies, when he was just 14 years old.