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WebMagic CEO Greg McLemore speaks on the NBC Nightly News correctly predicting the upcoming demise of hundreds of Internet companies while Amazon.com would survive.

Greg McLemore, a 31-year old entrepreneur from Pasadena, California, registered the Pets.com address and launched the site as an online community for pet owners.

Pets.com seeks to sell everything your pet pines for. . . . But unlike its competitors, Pets.com has a formidable foe on its leash: Amazon.com. . . . Back in 1994, of course, the online pet market looked comparatively tranquil. That’s when Greg McLemore . . . registered the Pets.com address and launched the site.

Greg McLemore, a founder of Pets.com who currently is senior vice president for business development, said Amazon was chosen as a major investor because ‘they have a lot of successful experience in electronic commerce.’

Expanding its retail scope, Amazon.com has invested in start-up Pets.com. . . . Pets.com, founded in 1998 by Greg McLemore and Eva Woodsmall, specializes in popular and rare pet accessories, products and food for all types of animals.

Former Reel.com CEO Goes to the Dogs — Pets.com founder Greg McLemore says the company had been looking for a CEO since the fall and was happy that it could attract [Julie] Wainwright [former Reel.com CEO] and hire her on such short notice.

Greg McLemore, 30 . . . scuttled plans to attend graduate school in order to create the electronic retailer Toys.com, which he sold last spring to No.1 rival eToys.com Inc.

Winter 1999 Special Issue

Greg McLemore is president and CEO of WebMagic Inc., an incubator based in Pasadena, Calif., that dreams up — and finds funding for — Internet ventures. McLemore was the force behind Toys.com (which was acquired by eToys in 1998) and Pets.com, the online category leader for pet products, information and services. McLemore started his first business, in retail computer supplies, when he was just 14 years old.

This week marks the launch of Pets.com, one of the most ambitious online commercial pet sites to date. . . . Pets.com is the latest brainchild of WebMagic, a Pasadena, Calif., Web developer run by Greg McLemore.