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Pets.com has new CEO Julie Wainwright to thank for today’s announcement that Amazon.com and venture capital firm Hummer Winblad have together taken a 50% stake in the online pet supply retailer, which launched in November 1998.

Pets.com seeks to sell everything your pet pines for. . . . But unlike its competitors, Pets.com has a formidable foe on its leash: Amazon.com. . . . Back in 1994, of course, the online pet market looked comparatively tranquil. That’s when Greg McLemore . . . registered the Pets.com address and launched the site.

‘We are running hard and fast to make Pets.com the best possible customer experience, from product selection to customer service,” said Julie Wainwright, chief executive officer of Pets.com. “This significant investment [from Amazon.com and Hummer Winblad] allows us to support our plans to build an enduring, customer-focused company.”

Customer service, a factor that helped distinguish one of its investors, Amazon.com, is also key, with Pets.com planning to fulfill all orders from its warehouses starting in June.

Amazon.com buys 50 pct stake in cyber petstore — Pets.com’s pet products and services include ferret hammocks, pet foods and help in locating pet-friendly hotels.

Expanding its retail scope, Amazon.com has invested in start-up Pets.com. . . . Pets.com, founded in 1998 by Greg McLemore and Eva Woodsmall, specializes in popular and rare pet accessories, products and food for all types of animals.