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WebMagic CEO Greg McLemore speaks on the NBC Nightly News correctly predicting the upcoming demise of hundreds of Internet companies while Amazon.com would survive.

Pets.com, created by the same Pasadena, Calif., Web developer [WebMagic, Inc.] that conceived of Toys.com and Cooking.com, opened Nov. 4 with a 10,000 item store and message forums on everything from why cats play with their food to how to keep fish tanks clean.