The San Francisco-based has the great advantage of being backed by online powerhouse . . . ‘Pets products seems like a pretty homespun industry,’ says chief executive Julie Wainwright. ‘When people saw the size of this market, they were blown away.’

U.S. News and World Report

In Silicon Valley, entrepreneurs are buzzing about pets. ‘It’s one of the last great consumer spaces for the Internet left to address,’ declares Julie Wainwright, who runs the newly launched