Pets.com’s investments from Amazon and Hummer Winblad put the 5-month-old pet content, commerce and community site well ahead of its two major rivals. . . . Incubated at WebMagic, McLemore’s Pasadena Web developer company, Pets.com features a 10,000-item online store.
Pets.com is only the latest venture to be spun out of McLemore’s Internet e-commerce incubator WebMagic. Previously, McLemore helped launch Toys.com which eventually merged with eToys. . . . Other WebMagic spin-offs have included Sports.com and Cooking.com.