NBC Nightly News

WebMagic CEO Greg McLemore speaks on the NBC Nightly News correctly predicting the upcoming demise of hundreds of Internet companies while would survive.

San Francisco Business Times is only the latest venture to be spun out of McLemore’s Internet e-commerce incubator WebMagic. Previously, McLemore helped launch which eventually merged with eToys. . . . Other WebMagic spin-offs have included and

The Industry Standard

Former CEO Goes to the Dogs — founder Greg McLemore says the company had been looking for a CEO since the fall and was happy that it could attract [Julie] Wainwright [former CEO] and hire her on such short notice.

New York Daily News

The trick is to find the first site with information about your interest. . . . brought up the . . . WebMagic site. Three links from here brought up a search engine that listed dog breeders — Voila!

The Star Ledger

[Mark] Woodsmall . . . works as Pet Lawyer for, one of several Web sites created by WebMagic. . . . Visit this month and the legal center features topics such as ‘dogs trespassing,’ ‘breeder responsibilities,’ ‘pet visitation rights,’ and ‘the barking dog.’

Yahoo! News

This week marks the launch of, one of the most ambitious online commercial pet sites to date. . . . is the latest brainchild of WebMagic, a Pasadena, Calif., Web developer run by Greg McLemore.

The ZDNet News Channel

At WebMagic’s . . . find shopping hints and buying guides designed to make it easier to find the perfect gift for a child among the dizzying array of products sold.

Inter@ctive Week

Several (toy) companies have launched on the Web in the past year, from Internet-only resellers such as eToys Inc. and WebMagic’s to well-known retailers such as FAO Schwarz.


A subsidiary of WebMagic, an Altadena, Calif.-based Web design firm, was launched in December 1996. Since then, toy-curious Web surfers from over 108 nations have stopped by to take a look around.