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WebMagic CEO Greg McLemore speaks on the NBC Nightly News correctly predicting the upcoming demise of hundreds of Internet companies while Amazon.com would survive.

Pets.com is only the latest venture to be spun out of McLemore’s Internet e-commerce incubator WebMagic. Previously, McLemore helped launch Toys.com which eventually merged with eToys. . . . Other WebMagic spin-offs have included Sports.com and Cooking.com.

Former Reel.com CEO Goes to the Dogs — Pets.com founder Greg McLemore says the company had been looking for a CEO since the fall and was happy that it could attract [Julie] Wainwright [former Reel.com CEO] and hire her on such short notice.

The trick is to find the first site with information about your interest. . . . http://www.dogs.com/ brought up the http://www.pets.com . . . WebMagic site. Three links from here brought up a search engine that listed dog breeders — Voila!

[Mark] Woodsmall . . . works as Pet Lawyer for Pets.com, one of several Web sites created by WebMagic. . . . Visit Pets.com this month and the legal center features topics such as ‘dogs trespassing,’ ‘breeder responsibilities,’ ‘pet visitation rights,’ and ‘the barking dog.’

This week marks the launch of Pets.com, one of the most ambitious online commercial pet sites to date. . . . Pets.com is the latest brainchild of WebMagic, a Pasadena, Calif., Web developer run by Greg McLemore.

At WebMagic’s Toys.com . . . find shopping hints and buying guides designed to make it easier to find the perfect gift for a child among the dizzying array of products sold.

Several (toy) companies have launched on the Web in the past year, from Internet-only resellers such as eToys Inc. and WebMagic’s Toys.com to well-known retailers such as FAO Schwarz.

A subsidiary of WebMagic, an Altadena, Calif.-based Web design firm, www.toys.com was launched in December 1996. Since then, toy-curious Web surfers from over 108 nations have stopped by to take a look around.