Inc. Technology

Winter 1999 Special Issue

Greg McLemore is president and CEO of WebMagic Inc., an incubator based in Pasadena, Calif., that dreams up — and finds funding for — Internet ventures. McLemore was the force behind (which was acquired by eToys in 1998) and, the online category leader for pet products, information and services. McLemore started his first business, in retail computer supplies, when he was just 14 years old.

The Industry Standard, created by the same Pasadena, Calif., Web developer [WebMagic, Inc.] that conceived of and, opened Nov. 4 with a 10,000 item store and message forums on everything from why cats play with their food to how to keep fish tanks clean.

Yahoo! News

This week marks the launch of, one of the most ambitious online commercial pet sites to date. . . . is the latest brainchild of WebMagic, a Pasadena, Calif., Web developer run by Greg McLemore.