Greg McLemore, 30 . . . scuttled plans to attend graduate school in order to create the electronic retailer, which he sold last spring to No.1 rival Inc.

[Mark] Woodsmall . . . works as Pet Lawyer for, one of several Web sites created by WebMagic. . . . Visit this month and the legal center features topics such as ‘dogs trespassing,’ ‘breeder responsibilities,’ ‘pet visitation rights,’ and ‘the barking dog.’