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Customer service, a factor that helped distinguish one of its investors, Amazon.com, is also key, with Pets.com planning to fulfill all orders from its warehouses starting in June.
The purchase of the stake in Pets.com, which sells pet products including food, health aids, grooming devices, feeders and furniture, is just Amazon.com’s latest move to branch out into other categories.
Expanding its retail scope, Amazon.com has invested in start-up Pets.com. . . . Pets.com, founded in 1998 by Greg McLemore and Eva Woodsmall, specializes in popular and rare pet accessories, products and food for all types of animals.
Amazon.com buys 50 pct stake in cyber petstore — Pets.com’s pet products and services include ferret hammocks, pet foods and help in locating pet-friendly hotels.
Newcomer Pets.com . . . has positioned itself as a strong contender with some 10,000 pet items for sale, content that includes an online lawyer and an anchor position on America Online, according to McLemore.
Greg McLemore, a founder of Pets.com who currently is senior vice president for business development, said Amazon was chosen as a major investor because ‘they have a lot of successful experience in electronic commerce.’
Amazon agreed to buy 50 percent of closely held Pets.com.
Pets.com, created by the same Pasadena, Calif., Web developer [WebMagic, Inc.] that conceived of Toys.com and Cooking.com, opened Nov. 4 with a 10,000 item store and message forums on everything from why cats play with their food to how to keep fish tanks clean.
'We invest only in companies that share our passion for commerce. Pets.com has a leading market position, and its proven management team is dedicated to a great customer experience,’ said Jeff Bezos, Amazon.com’s founder and chief executive officer.
Ms. Wainwright left Reel.com last month to become chief executive of Pets.com, an online peddler of pet supplies.